Is post ka main point ye hai ki HubSpot ka organic traffic drop hone ki wajah unke content strategy ka flawed hona hai. Jo SEO community hai, wo technical cheezon mein itni zyada busy rehti hai ki wo asli problem (bad user experience aur poor-quality content) ko ignore kar deti hai.
Post ka breakdown aur summary:
1. SEOs ki bubble mentality
- SEOs tools aur analysis mein itne busy hote hain ki wo real-world user experience ke issues ko nahi dekhte.
- HubSpot ka traffic drop ek wake-up call hai SEOs ke liye, jo sirf links aur keywords pe focus karte hain, content ki actual value par nahi.
2. HubSpot content ki asli problem:
HubSpot ka content:
- Generic tha: Har article me bas surface-level info hoti thi, koi depth nahi hoti thi.
- Fluffy aur irrelevant tha: Articles me jo user chahte hain (jaise examples ya insights), wo bottom par milta tha. Pehle bas introduction, CTAs (Call To Action), aur unnecessary subheadings hoti thi.
- Misleading experience: User ko quick answer milne ke bajaye, content ko unnecessary cheezon ke through navigate karna padta tha.
Example:
Ek specific article ka reference diya gaya hai: “45 Best Contact Us Pages You’ll Want to Copy [+ Templates]”
- User ko “best examples” dekhna tha.
- Lekin article me examples last me diye gaye. Usse pehle bas unnecessary sections aur CTAs the.
- “Time to Value” (user ko useful info kitni jaldi milti hai) yahaan bohot slow tha.
3. HubSpot ka SEO playbook fail hua:
- HubSpot ne perfect SEO tactics ka use kiya: backlinks, keywords, optimization.
- Lekin unhone user ko satisfy karne wala content nahi banaya.
- Aise content ki wajah se:
- Users disappointed hote hain.
- Google ka trust kam hota hai.
- Users AI tools (like ChatGPT) ki taraf shift hote hain.
4. Kya seekh sakte hain?
- User-first content banaiye: Content ka focus sirf ranking ke liye keywords daalna nahi hona chahiye. Content ka purpose user ke questions ka quick aur valuable solution dena hona chahiye.
- Avoid generic fluff: Straightforward aur useful content likhna zaroori hai.
- CTA aur distractions minimize karein: Agar koi user “examples” ke liye article khol raha hai, to examples sabse pehle dene chahiye.
- SEO ka asli goal samajhiye: Sirf traffic lana kaafi nahi hai, visitors ko satisfy karna zaroori hai.
Final thoughts: Ye post SEOs ke liye ek warning hai ki woh technical analysis se zyada user intent aur satisfaction par focus karein. HubSpot ka traffic drop unki content strategy ki failure ka result hai, aur agar SEOs aise problems ko ignore karte rahenge, to unka kaam bhi irrelevant ho sakta hai.